The Ummel Verdict Is In - Buyers Need to be Careful in Choosing Their 'Buyer Agent'
Good article. Exclusive Buyer Agents go way beyond analyzing comps (which is a given) - to looking at recent market trends and statistics, neighborhood information, city plans, community plans, and helping the buyer do Due Diligence on other things.
Interestingly - the general public and many Real Estate agents - don't even know that Exclusive Buyer Agents exist.
Exclusive Buyer Agents are experts at collecting information on the seller's situation - while keeping their buyer client's situation confidential.
Because Exclusive Buyer Agents are specialists - they a very good at what they do.
Since they are generalists - some "buyer agents" may spend 95% of their time listing property for sale and representing sellers - or may have dual agency conflicts of interest.
Labels: buyer agent, california, comparable sales, comps, dual agency, exclusive buyer agent, NAEBA, ummel verdict



